Beginning in October 2009,  John Slimak, an Internet Marketing consultant, decided to combine his passions for the Internet and begin to seed a new kind of design firm.

I have seen and felt the need for Indianapolis to have a sensible design firm that puts the power and leverage of your website in your hands through education and open technologies; not through proprietary technology that keeps you handicapped and dependent on our firm.
On top of all that, we hold high the hallmarks of a solid design company: impeccable work, a proven creative process, and the experience to back it all up. Ultimately, our goal is to make sure that whatever project we work on with you, no matter how big or how small, is a thoroughly researched, strategic contribution to your overall marketing strategy.

I also want to announce The Expresser. The official Indy Web Design blog. We’ll use The Expresser as a back channel for Indy Web Design, sharing what we’ve been up to, what our clients are up to and new discoveries, lessons and experiences here at Indy Web.

Anyway, I hope you enjoy our work and hope that we get to meet you some day. In the meantime, why don’t you join us on our Facebook Page or follow us on Twitter? See you on the interwebs!

1. Super outdated copyright notice.

If your copyright date in the footer of your website is over a year old, it’s probably a sign that nobody updates or manages your website.  This could either be because nobody at your business knows how to update the website or the person has left the company and the website is abandoned.

Many new websites, including the sites we develop, are built on content management platforms that are easy to understand and use. The platforms we use are widely adopted and don’t require any lengthy training.  Besides, fresh content is good for search engine optimization (SEO)!

2. Old addresses or staff pictures are still showing.

Have you gone through an entirely new staff, but your pictures are still showing the original employees?  Yeah, this could be a problem!  Don’t worry, a refreshed and updated website can fix all of this.  With proper maintenance and updating, using our easy content management platforms, you can easily update any outdated staff photos and bios as you expand and grow with newly hired talent.

3.  The entire website is composed of images or flash.

Back in the day, it was okay to create websites entirely of images or flash elements because search engines didn’t rely much on the “data” portion of the website.  It was all a matter of who could stuff the most keywords into their “META tags”.  Well, times have changed and if your website is still composed of images, chances are slim you will even be indexed by search engines like Google, Bing, and Yahoo!.

While it’s still okay to implement images and flash into a website, it’s not good to use too much.  Google and other search engines are getting better at crawling flash and image content, but until things progress, you should have a CSS valid website that follows standards and rules to assure your website gets picked up by search engines and people can find you and your business.

Do you think you have one of these problems?  Get in touch with us to discuss updating or re-building your website to meet today’s needs.